"Marketing Strategies from the Most Successful Small Businesses

Imagine practicing archery with your eyes closed or throwing a football with a blindfold on. In both cases, being prevented from seeing your target would make it nearly impossible to hit it. This concept can easily be applied to business, as well. Doing business without knowing what your target market is will prevent you from reaching your objectives: increased sales, market share or brand awareness. Where the blanket approach of mass marketing was touted by marketing professionals of years ...


Things To Keep In Mind When Advertising Online

/p> The Internet has now become an official advertising medium. It is so commonplace on the web that virtually every page has an ad of some sort. Unfortunately, ubiquity does not translate to acceptance, as some ads do affect and annoy people. While it is a good way to earn some extra cash while running a website, you should know beforehand which advertisements work and which do not. Sometimes, some advertising tricks can undermine both the advertiser and your site's credibility ...


A lunchtime lesson on print advertising

I promise you'll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good. Because I have some startling news for you. Print ads are here to stay. That's right. Those dusty, musty, fusty old relics of the century past are still with us. And despite the ubiquity of commercials on radio and TV; despite the onslaught of banners, pop-ups and all manner of intrusive online ads; newspapers and magazines are, and always will be, a mainstay forum for ...


Written vs. Audio Marketing?

Written vs. Audio Marketing? by Jeremy Gossman Are you ready for some interesting figures? * People remember only 10% of what they read * People remember only 20% of what they hear * But people remember 50% of what they both read and hear! ** And it is found that audio increases the web site viewers attention span by 45% ** Almost 80% of web users have audio!!!!!! These figures reflect the necessity of having audio on your website. There are 3 basic components to recording audio: 1.) A ...


HOW YOU CAN CREATE ADVERTISING THAT SELLS...

I>© Copyright 1988/2003 Thom Reece All Rights Reserved A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an ongoing, well executed advertising program. Yes, this includes your business. Businesses spend too many dollars, however, on ads that simply will not result in increased sales and profits. These ads are poorly conceived, poorly written, poorly designed, poorly targeted, and poorly placed. Sounds like a poor way to do ...


12- COPYWRITING TIPS TO MAKE YOUR ADVERTISING MORE PROFITABLE...

font size=1>© Copyright 2004 Thom Reece All Rights Reserved Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following these proven tips... 1. WRITE IN DIRECT-RESPONSE LANGUAGE:
  • Use short paragraphs and short words. This article has 68% short words-five letters or less. Strive for at least 65%-75%. Never go under 50% unless you are writing to Ph.D's.
  • Make your sentences and paragraphs flow like a
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FREE Classifieds-Advertising Your Online Work From Home Business

If you are on a shoestring budget and need to find cheap advertising on the internet there is nothing cheaper than FREE classifieds and they are literally everywhere you look. The trick to FREE classified advertising is quantity and testing. Test every ad that you run. And you are going to have to submit hundreds of ads every week. Once you have found a dozen or so classified sites that are working for you, you can concentrate less on posting ads and more on finding new sites that work. Stop ...


How to build the HIOD Auto-Pilot Email Marketing Machine

This article was written with the goal of helping you to put more money in your pocket... plain and simple. I've made a big effort to eliminate all fluff and keep it simple, concise, and straight to the point. By the time you have finished reading it, you should have a clear understanding of exactly how to: ' Maximize the profitability of your web site, ' Greatly reduce the amount of time (and money) that you spend on marketing, ' And master the use of "Web Magnets" to pull in ...


The Future of Advertising

Advertising is a medium that constantly evolves. It changes with the times. It adapts to new technologies. It is unrelenting in its desire to find new and better ways to reach an ever-growing consumer marketplace. But its not simply advertising that evolves. Consumers and consumer behavior are changing too. As we look at the future of advertising, it's important to look at how the two interact and change together over time. Without a doubt, the Internet has revolutionized the industry. It has ...


Mobile Marketing a new age strategy

More and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively new mobile marketing campaign. Mobile event trailers and vehicle graphic wraps are bringing the products directly to the consumers. With an array of games, giveaways, contests and twenty-five foot product shots surrounding and engaging the consumer, it's hard to see why this form of marketing is ...