July 30, 2010
I>© Copyright 1988/2003 Thom Reece All Rights
Reserved
A well-planned and properly executed marketing
program should include a sufficient commitment of capital
resources to an ongoing, well executed advertising program. Yes,
this includes
your business.
Businesses spend too many dollars, however, on ads that simply
will not result in increased sales and profits. These ads are
poorly conceived, poorly written, poorly designed, poorly
targeted, and poorly placed.
Sounds like a poor way to do ...
July 23, 2010
font size=1>© Copyright 2004 Thom Reece All Rights
Reserved
Year after year people make the same mistakes in
direct-response copy and advertising. You can avoid the most
common and costly blunders by following these proven
tips...
1. WRITE IN DIRECT-RESPONSE
LANGUAGE: - Use short paragraphs and short words.
This article has 68% short words-five letters or less. Strive
for at least 65%-75%. Never go under 50% unless you are writing
to Ph.D's.
- Make your sentences and paragraphs flow like a
...
July 5, 2010
If you are on a shoestring budget and need to find cheap
advertising on the internet there is nothing cheaper than FREE
classifieds and they are literally everywhere you look.
The trick to FREE classified advertising is quantity and
testing. Test every ad that you run. And you are going to have
to submit hundreds of ads every week. Once you have found a
dozen or so classified sites that are working for you, you can
concentrate less on posting ads and more on finding new sites
that work. Stop ...
June 28, 2010
This article was written with the goal of helping you to put
more money in your pocket... plain and simple. I've made a big
effort to eliminate all fluff and keep it simple, concise, and
straight to the point. By the time you have finished reading it,
you should have a clear understanding of exactly how to:
' Maximize the profitability of your web site, ' Greatly reduce
the amount of time (and money) that you spend on marketing, '
And master the use of "Web Magnets" to pull in ...
June 20, 2010
Advertising is a medium that constantly evolves. It changes with
the times. It adapts to new technologies. It is unrelenting in
its desire to find new and better ways to reach an ever-growing
consumer marketplace.
But its not simply advertising that evolves. Consumers and
consumer behavior are changing too. As we look at the future of
advertising, it's important to look at how the two interact and
change together over time.
Without a doubt, the Internet has revolutionized the industry.
It has ...
June 13, 2010
More and more companies seem to be looking for new and
innovative ways to market their products. Overlooking most of
the traditional marketing techniques, more companies are
pioneering the relatively new mobile marketing campaign. Mobile
event trailers and vehicle graphic wraps are bringing the
products directly to the consumers. With an array of games,
giveaways, contests and twenty-five foot product shots
surrounding and engaging the consumer, it's hard to see why this
form of marketing is ...
June 5, 2010
The advertising co-op is an Internet marketing strategy that
should bring sustained financial success.
Benefits from a well run advertising co-op include:
(1)Responsive highly targeted advertising
(2)Low cost
How An Advertising Co-op Works
Members of the same program pool their money to pay for
advertising. Typically, a co-op group will consist of 3-12
members.
The best advertising buy is often a solo ad or top sponsor ad in
an ezine. Let's say for example that a top sponsor ad in an
ezine ...
May 29, 2010
Giving away content is a powerful way to get free advertising.
For example, give other people permission to use your article on
their web site or in their e-zine. The resource box at the end
of your article acts as an ad. In return, you get free
advertising. It's a win/win situation for both you and the
people that need the extra content.
There are many forms of free content. It could be articles,
reports, news stories, e-books, e-zines, e-mags, virtual e-mail
courses, press releases, web ...
May 22, 2010
Advertisers that are beginning to focus on the young Hispanic
market have been given a gift in the form of Latino television
programming. Now mind you it's not your typical Latino
television programming that you would find on Univsion, this
programming is geared towards the large and most overlooked
demographic, U.S. born Latinos.
Advertisers crave the buying power of the Hispanic market, the
largest minority group in the United States today. But the
problem is that they are limited in their ...
May 15, 2010
/p>
A few years ago I lived in a tourist community. During the peak
season nearly 120,000 people were crowded on my little island on
the Atlantic coastline. There were literally 150+ restaurants
but only one that I knew of never, never advertised ' anywhere.
It was not large or overly elegant in décor. And because town
laws forbid neon lighting, that was not the attraction either.
Even the parking lot was minimal often overflowing into
neighboring businesses.
Yes, the chef was talented and ...