August 30, 2010
Imagine practicing archery with your eyes closed or throwing a
football with a blindfold on. In both cases, being prevented
from seeing your target would make it nearly impossible to hit
it. This concept can easily be applied to business, as well.
Doing business without knowing what your target market is will
prevent you from reaching your objectives: increased sales,
market share or brand awareness.
Where the blanket approach of mass marketing was touted by
marketing professionals of years ...
August 22, 2010
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The Internet has now become an official advertising medium. It
is so commonplace on the web that virtually every page has an ad
of some sort. Unfortunately, ubiquity does not translate to
acceptance, as some ads do affect and annoy people.
While it is a good way to earn some extra cash while running a
website, you should know beforehand which advertisements work
and which do not. Sometimes, some advertising tricks can
undermine both the advertiser and your site's credibility ...
August 14, 2010
I promise you'll be able to finish this article before you
finish the first half of your PBJ. Are you sitting down? Good.
Because I have some startling news for you.
Print ads are here to stay. That's right. Those dusty, musty,
fusty old relics of the century past are still with us. And
despite the ubiquity of commercials on radio and TV; despite the
onslaught of banners, pop-ups and all manner of intrusive online
ads; newspapers and magazines are, and always will be, a
mainstay forum for ...
August 7, 2010
Written vs. Audio Marketing? by Jeremy Gossman
Are you ready for some interesting figures?
* People remember only 10% of what they read
* People remember only 20% of what they hear
* But people remember 50% of what they both read and hear!
** And it is found that audio increases the web site viewers
attention span by 45%
** Almost 80% of web users have audio!!!!!!
These figures reflect the necessity of having audio on your
website. There are 3 basic components to recording audio:
1.) A ...
July 30, 2010
I>© Copyright 1988/2003 Thom Reece All Rights
Reserved
A well-planned and properly executed marketing
program should include a sufficient commitment of capital
resources to an ongoing, well executed advertising program. Yes,
this includes
your business.
Businesses spend too many dollars, however, on ads that simply
will not result in increased sales and profits. These ads are
poorly conceived, poorly written, poorly designed, poorly
targeted, and poorly placed.
Sounds like a poor way to do ...
July 23, 2010
font size=1>© Copyright 2004 Thom Reece All Rights
Reserved
Year after year people make the same mistakes in
direct-response copy and advertising. You can avoid the most
common and costly blunders by following these proven
tips...
1. WRITE IN DIRECT-RESPONSE
LANGUAGE: - Use short paragraphs and short words.
This article has 68% short words-five letters or less. Strive
for at least 65%-75%. Never go under 50% unless you are writing
to Ph.D's.
- Make your sentences and paragraphs flow like a
...
July 5, 2010
If you are on a shoestring budget and need to find cheap
advertising on the internet there is nothing cheaper than FREE
classifieds and they are literally everywhere you look.
The trick to FREE classified advertising is quantity and
testing. Test every ad that you run. And you are going to have
to submit hundreds of ads every week. Once you have found a
dozen or so classified sites that are working for you, you can
concentrate less on posting ads and more on finding new sites
that work. Stop ...
June 28, 2010
This article was written with the goal of helping you to put
more money in your pocket... plain and simple. I've made a big
effort to eliminate all fluff and keep it simple, concise, and
straight to the point. By the time you have finished reading it,
you should have a clear understanding of exactly how to:
' Maximize the profitability of your web site, ' Greatly reduce
the amount of time (and money) that you spend on marketing, '
And master the use of "Web Magnets" to pull in ...
June 20, 2010
Advertising is a medium that constantly evolves. It changes with
the times. It adapts to new technologies. It is unrelenting in
its desire to find new and better ways to reach an ever-growing
consumer marketplace.
But its not simply advertising that evolves. Consumers and
consumer behavior are changing too. As we look at the future of
advertising, it's important to look at how the two interact and
change together over time.
Without a doubt, the Internet has revolutionized the industry.
It has ...
June 13, 2010
More and more companies seem to be looking for new and
innovative ways to market their products. Overlooking most of
the traditional marketing techniques, more companies are
pioneering the relatively new mobile marketing campaign. Mobile
event trailers and vehicle graphic wraps are bringing the
products directly to the consumers. With an array of games,
giveaways, contests and twenty-five foot product shots
surrounding and engaging the consumer, it's hard to see why this
form of marketing is ...